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We started Linea Forma Design in 1980 in Sausalito, California as an industrial and graphic design studio. We designed and developed numerous products including furniture lines and a full sized truck for a major shipping conglomerate’s freight yards. In addition, Linea Forma Design also produced the graphic materials for most of the products we developed.

Linea Forma Design moved to Portland, Oregon in 1991, and the current team (together nine years) includes Bill, Maren and Travis, each with unique talents and expertise. We currently focus on creating successful sales and marketing programs for our clients, encompassing design and layout of brochures, manuals and catalogs as well as product development, technical illustration, and corporate identity.

Through our 26 years in design, we've seen a revolutionized industry, but the process remains the same: Linea Forma Design partners with clients to help them attain sales and marketing objectives by providing clear, consistent and cost-effective solutions for product development and marketing communications.

Bill Giobbi


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